5/1/2023 0 Comments Market share windows vs macAccording to IDC, Mac sales fell 9.8 percent in 2016 compared with 2015. But there's a fundamental problem with this claim: It's completely unsupported by historical trends or recent sales data. Verto doesn't give any concrete data on how they conducted their polling. Its research showed that the majority of its survey respondents in the bottom income brackets were people in their teens or early 20s, suggesting that parents would help fund these purchases. Verto's survey (Opens in a new window) also found that the highest earners are the most likely to switch to Mac (which makes sense). Windows PC user interest in Mac adoption, by income bracket. At the same time, Verto claims that 98 percent of current Mac owners are happy with their systems, with just 2 percent planning to switch to a Microsoft-based PC over the same time frame. A new report from Verto Analytics claims that a huge swath of the PC market is eager to switch to a Mac PC (desktop or laptop), with 21 percent of laptop owners and 25 percent of desktop owners supposedly willing to make the jump.
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